VERBAL Jacob Arabo, because of his links to the music world. He’s done it all — jewelry, watches. He made the celebrity jewelry scene first. He worked with Nigo, Pharrell Williams and created colorful pieces using different technology.
He first started with a little booth in New York, making custom jewelry for artists and then he ventured into watches, which just blew up. So, everyone knows him for all these watch complications, but he started with jewelry, so that’s why it’s very inspirational.
You’re into NFTs, so what are you doing with artificial intelligence?
VERBAL A.I. is something that we use to accelerate whatever we are doing and simplify processes that are otherwise cumbersome. So we’re using it heavily.
We’re rebuilding our website right now, so it’s going to help facilitate finding products and searching. It’s very back-end stuff. It’s not like you drag and drop your photo and, boom, it’s wearing the clothes.
AHN I would love to just have an A.I. design assistant that I can work with. No, I don’t use it right now, but I would do as it’s a tool at the end of the day. Like Adobe Photoshop or Illustrator. If you are creative, you can use those tools to draw and enhance your photos but that doesn’t take away your creativity from you as a photographer or illustrator.
What’s next for Ambush?
AHN We are expanding in Japan — a lot of shop-in-shops in department stores to have more direct contact with our customers.
VERBAL We’ve been looking to see how we can create our own rendition of an experience through the sake, so that’s something we’re very interested in, as I was born and raised in Japan. But it’s a very untapped market and not like Champagne, tequila or wine which is very, very mature and international. Sake is still very niche in terms of market size and there are a lot of famous brands, but we’re looking to create our own brand.
