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My ACE Evolution: Fred Hoffman

To celebrate ACE’s 35th Anniversary, we interviewed 4 ACE Pros that have been with us since the beginning to gain some insight into how far the fitness industry has come and how we’ve evolved over the years. They also imparted some incredible career advice to the next generation of fitness pros.  Watch Fred’s #MyACEvolution below…

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Do Kids Belong in the Weight Room?

When it comes to kids and strength training, parents often want to know at what age their children should start lifting weights. Urban legends of stunted growth, fractured growth plates and prematurely inflated physiques have made many parents understandably hesitant when it comes to involving prepubescent kids in resistance-training programs. Tall tales and fear-mongering aside,…

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Is Body Love Realistic?

Do you love your body? When you look in the mirror do you like what you see? Or are you like most women, 91% of whom are unhappy with their bodies? Research shows that body dissatisfaction is a prominent risk factor in the development and maintenance of eating disorders, but being positive about your body…

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9 Fitness Trends to Look for in 2021

While the COVID-19 pandemic has forced numerous changes to how the fitness industry does business, it is best to think of this disruption as a catalyst for changing how we engage our customers by creating new ways to deliver fitness solutions. As former Congressman and Mayor of Chicago Rahm Emanuel once said, “Never let a…

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What Do We Want From Political Theater?

In an era of vanishing cultural authority and ever-abbreviated attention spans, being called relevant is one of the best compliments a work of art can get. We’ve always celebrated art that seems to speak to our political and cultural moments, but these days — when the news relentlessly inundates us — art can feel like…

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Carbohydrates: Why Are They So Confusing?

Carbohydrates: Why are They So Confusing? Carbohydrates can be a source of confusion for athletes and fitness enthusiasts alike, many of whom believe they should avoid pasta, bagels, juice, bananas, sugar… the list goes on. In reality, people who are physically inactive whose bodies do not readily metabolize carbohydrates may need to take a different…

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