blog fitnovatives 092514

Anti-Aging Benefits of Exercise

Today’s active aging market is the largest growing fitness demographic in the industry, with more than 10,000 people in North American turning 65 years old each day. We now know more about aging than ever before, and peer-reviewed, published, refereed research offers some great news: Of the five types of aging—chronological, functional, biological, psychological and…

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2018 02 20 power of protein header

The Power of Protein: 5 Sports Nutrition Experts Share the Performance-enhancing Benefits of Protein

Oh, protein…that all-important, but often misunderstood macronutrient. While you are likely aware of the importance of getting enough protein for overall health, did you know that athletes’ protein needs can differ quite dramatically from those of the general population? To put some of your perplexing protein questions to rest, we’ve gathered five prominent sports nutrition…

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