2017 03 03 exercise easy for big gains

Exercise Easy for Big Gains

Despite having a largely unfit population, in the U.S. high-intensity training is in! Unlike many other ridiculous, unwarranted health fads, the high-intensity trend is founded on science. When properly executed, strategic high-intensity exercise has been shown to have numerous benefits in terms of fat loss and exercise efficiency. What many fail to recognize, however, is…

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2017 08 31 do this not that exercises header

Exercise Swaps: Do This, Not That!

What can the movie Goodfellas teach us about working out? Released in 1990 and starring Ray Liotta, Robert De Niro and Joe Pesci, Goodfellas was nominated for an Academy Award for Best Picture, and Pesci won the Oscar for Best Supporting Actor. It’s one of those movies that many people will watch simply because the…

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2018 01 17 idea world convention scholarship header

New IDEA World Scholarship Sends 5 Exercise Professionals to 2018 IDEA World

Every year, the IDEA World Convention brings together thousands of exercise professionals and health coaches who share a passion and enthusiasm for getting people moving. Of course, it’s educational, with sessions led the most knowledgeable and experienced industry leaders. But, in many ways, the convention is also a celebration – a place for exercise professionals…

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blog fitnovatives 092514

Anti-Aging Benefits of Exercise

Today’s active aging market is the largest growing fitness demographic in the industry, with more than 10,000 people in North American turning 65 years old each day. We now know more about aging than ever before, and peer-reviewed, published, refereed research offers some great news: Of the five types of aging—chronological, functional, biological, psychological and…

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