I want to… Lose weight. Tone up. Eat better. Build muscle. If you’re a health and exercise professional, you undoubtedly hear these loosely defined goal statements (or versions of them) from new clients. It makes sense. Consumers come to us to “fix” something physical about them. While you, as the professional, have all the knowledge,…
Youth need regular opportunities to be physically active. Unfortunately, schools are not meeting their needs through physical education classes and recess, and many children and adolescents live in neighborhoods with limited space and options for safe, age-appropriate physical activity outside of school hours. To address this topic, the American Council on Exercise and the Alliance…
While the COVID-19 pandemic has forced numerous changes to how the fitness industry does business, it is best to think of this disruption as a catalyst for changing how we engage our customers by creating new ways to deliver fitness solutions. As former Congressman and Mayor of Chicago Rahm Emanuel once said, “Never let a…
The statistics are startling to most of us, but, unfortunately, probably not all that surprising to people working in public health. According to the Centers for Disease Control and Prevention (CDC) Black people are 1.4 times as likely to contract COVID-19 than their white counterparts, 3.7 times as likely to be hospitalized and 2.8 times…
Last Updated July 19, 2024 (originally published February 19, 2019) Key Takeaways While physical fitness still lies at the core of what most health and exercise professionals do every day, many clients are now seeking more holistic wellness. This blog explores wellness vs. fitness and covers the key elements of wellness for a balanced life,…
Key Takeaways This blog explores 2025 fitness trends, identified by the ACE President and CEO, along with members of the ACE Scientific Advisory Panel. These experts also offer advice on how health coaches and exercise professionals can anticipate and take advantage of these trends to better serve their clients and expand their reach. Trends include: …