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Louis Vuitton Watches Plays a Long Game

When the redesigned Louis Vuitton Tambour was introduced in mid-2023, it marked a change in direction for the Parisian luxury company’s watch division. The time-only steel sports watch started at $18,900, about three times the cost of the collection’s previous entry point. At the time Jean Arnault, the company’s director of watches, acknowledged that the…

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